This app was developed out of a problem merchants were having with keeping their BigCommerce stores up to date with pricing and inventory. In a perfect world a small to medium merchant who has a physical store should be able sell on multiple channels at the same time and by pure magic their pricing and inventory all aligns. In reality most small to medium merchants have POS systems where they manage their day to day operations and find the challenge of connecting these POS systems to their online store expensive or time consuming.